Ephemeral Tattoo is a tattoo shop in New York with a very exclusive and special kind of ink, one that means if you come to regret the tattoo, you won't be living with that guilt for the rest of your life.
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Tattoos are no longer a permanent decision with the shop's "made-to-fade" ink, which means the tattoo will last in the skin before simply fading away after a period of 9 to 15 months.
These kind of temporary tattoos are applied with a real gun, and are not stick-on or wash-off.
Ephemeral’s co-founder Josh Sakhai told the New York Post, "While there is a time and place for permanence … there are millions of people who, like [us], wouldn’t engage [with tattooing} because of that. It’s unleashed the ability that I have to tell my story, my values, on my own body through this artform."