Unilever will no longer be using the world "normal" on its beauty products and marketing campaigns in an effort to make the makeup brand "more inclusive."
The beauty brand is calling this move its new "Positive Beauty" vision for 2021. Per ABC News, Unilever released a statement the company intends to "champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet."
According to a poll conducted by Unilever, 10,000 people in nine countries and learned that 70% believe the word "normal" on ads and product packaging has a negative impact. 74% also agreed that the beauty and personal care business could do a better job of making people feel better, not just look better.
