Budweiser is taking a page out of Willy Wonka's book and launching a nationwide contest that promises a huge $1 million payout to the winner.
Instead of a golden ticket, you have to find the special golden beer can.
Anheuser-Busch has randomly placed 10,000 golden cans in specially-marked cases of Budweiser across the country.
Those who purchase a case and find a golden can within it are eligible to enter the Live Like A King Sweepstakes for the chance to win $1 million.
If you find one of the golden cans, you have to post a photo of it on Facebook, Instagram or Twitter, and tag @budweiserusa with the hashtags #LiveLikeAKing and #Sweepstakes.
You can also enter the contest without making a purchase, though that does take away the thrill of potentially finding a golden can. All you have to do is go to Budweiser's website and download a substitute golden can wrap. Wrap the image around a can, take a picture and follow the rest of the steps to enter.
Entries are being accepted now through February 20.
One potential winner will be selected in a random drawing to be held on or about February 21. The $1 million prize will be awarded in the form of a check.
This isn't the first time Budweiser has taken a turn playing Willy Wonka. Back in 2016, the brewing company ran a "Strike Gold" contest where people who found golden cans won a lifetime supply of Super Bowl tickets.