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Groundbreaking held for new downtown Greenville music venue

Trueline Greenville

Trueline Greenville
Trueline Greenville
Matthew Causey

A groundbreaking event was held Thursday for a new music venue in downtown Greenville.

Located in old building space along Rhett Street and Wardlaw Street, the construction on the new music venue is expected to be completed in the first quarter of next year.


Trueline Founder and CEO Mike Grozier (left) and Greenville Mayor Knox White (right) in the space that will become the Trueline Greenville music venueTrueline Founder and CEO Mike Grozier (left) and Greenville Mayor Knox White (right) in the space that will become the Trueline Greenville music venueMatthew Causey

“We think that, once we’re open, we’ll have employed over 500 people including local musicians and local artists, so we expect to be a big contributor to the local community and the entertainment scene as a whole,” said Trueline founder and CEO Michael Grozier.

He explained that the venue space will consist of 1,700-capacity main hall, a VIP club called the Green Room, a small 400-person-capacity room called the Handlebar, and an indoor/outdoor space called the Clubhouse.

The incomplete "Clubhouse" space at Trueline GreenvilleThe incomplete "Clubhouse" space at Trueline GreenvilleMatthew Causey

Greenville Mayor Knox White was also on hand at the event, where he expressed his excitement for the new niche of music entertainment the venue will bring to the city.

“For decades, there’s been a great desire for more music alternatives in Greenville,” Mayor White said. “We have a very rich musical tradition here, but we haven’t had the venues and the sufficient numbers that we really need. And this is what this is about, it’s about a music hall. It’s not the Peace Center, it’s not the Bon Secours center, it’s a smaller music hall for visiting musicians from across the Southeast to come.”

Photos of what the Trueline Greenville venue space will look like once completedPhotos of what the Trueline Greenville venue space will look like once completedMatthew Causey

More photos of what the Trueline Greenville venue space will look like once completedMore photos of what the Trueline Greenville venue space will look like once completedMatthew Causey

Trueline Greenville