I wrote the following "Open Letter to 'Big Game' Advertisers" a few years ago and it stands as true today as it did the day I wrote it. As you'll read below, I'm not the normal football fan. I usually try to avoid the "sneak peaks" and "leaks" of the "Big Game" commercials so I can enjoy SOMETHING about the big game and have something to talk about with my friends. If you agree, please share this open letter and maybe...JUST MAYBE we can get one... maybe two advertisers to hold off their life changers for the Big Night!
Dear Big Game Advertisers,
Let’s try something new this year. PLEASE don't release your commercials for "The Big Game" until the night of THE GAME. You can tease them, maybe a 10sec teaser but don't release the whole commercial.
See, I'm not the biggest SPORTS fan on the planet, so I'm sitting there waiting for the awesome commercials. But, in the past few years they've been released early and since we've seen them all, they're really not all that special.
I remember the Steeler and the Pittsburg Kid
...and Apple introducing the Macintosh.
I remember the Budweiser Frogs…
...and I remember it as "Nuthin But Net" even though it seems to be called "Jordan vs Bird"
These are just a few, but they were SPECIAL. They were things we talked about for days...maybe even WEEKS afterwards.. shoot, I'm talkin about them YEARS afterwards.
Related
The internet is an amazing place it's easy advertising to release them early but let’s hold off... IN FACT, if you'd wait to release them AFTER they air, I'd bet folks would SHARE THEM MORE! "Did you see that "Brand X" Commercial last night. It was AWESOME!"
Bring back the MYSTERY of these ads.
StyckMan