You know what the issue is with the NBA regular season? It's too long. So long that teams rest players at an unbelievable rate. Unlike football, every game doesn't matter in the NBA.
You know what else is wrong with the NBA? The season isn't relevant until February. No one pays attention to the NBA until after football season. Atlanta Hawks CEO Steve Koonin realizes this and has a plan to fix it.
Speaking in Boston at the MIT Sloan Sports Analytics Confernce, Koonin pitched the idea to move the start of the NBA regular season to mid-December after the college football regular season is done. The NBA Finals would start in August.
Why shift the season? Relevance. Koonin says a lot of times in November the NBA is going up agasint college football or NFL football on Thursday nights, and the NBA is losing the ratings battle, significantly. How do you win that battle? You don't. You play when the big giant NFL isn't playing.
Jon Chuckery of 92.9 The Game in Atlanta reacts to Koonin's proposal and Jon likes it, but would tweak just a few things.