Skittles Ditches the Rainbow to Celebrate LGBT Pride

Only one rainbow matters! See how Skittles is showing love to the LGBTQ+

Skittles is putting their iconic rainbow candy on hold for the month of June.

The legendary candy is going colorless for Pride month in support of the LQBTQ+ community by changing their slogan from "taste the rainbow" to "Only #onerainbow matters."

These limited edition gray "Pride packs" can be found all throughout the month June at CVS and select Walmart stores.

And if you're wondering since the color is gone if they will still taste the same? The answer is yes. Different color, but same flavor! Even though you won't be able to tell which is which, all the traditional Skittles flavors will be represented.

In addition, for every pack of gray Skittles sold, the company will donate $1 toward the LGBT advocacy group GLAAD, up to $100,000.

"While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community," Hank Izzo, vice president of marketing, Mars Wrigley US, said in a statement.

"We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we're excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long."

Facebook | Twitter | Instagram