The annual Las Vegas Bowl will have a new sponsor this year.
SRS Distribution, a Texas-based building products distributor, will hold the title sponsorship to the college football postseason tradition for the next five years.
“We are truly excited to welcome SRS Distribution to the Sports and Entertainment Capital of the World,” said John Saccenti, executive director of the SRS Distribution Las Vegas Bowl. “This creates an exciting relationship just as our game reaches new heights in its 30th year by moving into a new, state-of-the-art stadium and kicking off our matchup with three top conference brands that span across the nation.”
This year's bowl will be played at Allegiant Stadium, with representatives from the Pac-12 and Big Ten conferences.
The 2020 bowl was cancelled due to the global pandemic.