Starbucks wants to give you more options at the grocery store.
The famous coffee giant is launching a new cold brew line in supermarkets, according to CNN.
Starbuck’s new line, Cold & Crafted, is now available in retail locations across the country. You’ll be able to find three flavors: Coffee Sweetened Black, Coffee with a Splash of Milk & Vanilla, and Coffee with a Splash of Milk & Mocha. Each bottle costs under $3 and is between 50 and 90 calories each. There are between 10 and 15 grams of sugar per bottle.
“When we look at ... the proportion of consumers that are buying other beverages versus buying ready-to-drink coffee, it certainly leaves a lot of room to think about: What are other needs that aren’t being fulfilled within the category today?” Rebekah Lyle, vice president of North American channel development at Starbucks, said.
Officials at Starbucks found that some people may not buy bottled coffee due to the options being high in sugar and calories.
While coffee lovers can always come up with creative orders, the chain is also known for announcing new items.
Related
Starbucks revealed that it would be introducing new drinks starting March 2. The company will have oat milk, a nut-free milk alternative, in stores nationwide.
As part of the new drinks, Starbucks will introduce the Honey Oatmilk Latte, a unique treat that will be available nationwide for the first time. Starbucks has also added a new line of cold espresso drinks to the lineup. The Iced Shaken Espresso will come in two dairy-free flavors: Brown Sugar Oatmilk and Chocolate Almondmilk.
The oat milk drink will consist of a mix of brown sugar and cinnamon, and the almond milk will have cocoa and malt. The Starbucks Blonde espresso will be the base for both drinks.
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