What's old on social media could soon be new again for Twitter users.
It already is if you're in Turkey.
The company on Thursday announced it began testing "Tweet Reactions" in the country, giving users the option of responding to tweets with one of a handful of emoji rather than the standard "like."
The emoji – a thinking face, a sad face, a face crying with tears of joy, two hands clapping and a red heart – will look familiar to anyone who has used Slack, Facebook or LinkedIn lately. A single tap or click of the “like” button will send a normal “like,” while holding the “like” button enables a user to react with one of the emoji.
Twitter's aforementioned competitors have given users the ability to react with emoji for years, and the San Francisco-headquartered company even introduced reactions to direct messages in 2020. Twitter also briefly tested emoji reactions to tweets in 2015, before scrapping the idea.
Unlike Facebook and Twitter’s own direct messages, there are no negative reactions – such as the angry face seen on the former or the thumbs down in the latter – because the users the company surveyed earlier this year said they were worried about negative reactions to their tweets.
Turkish users will be able to test the emoji on iOS, Android and web browsers. It’s not clear when – and where – Twitter will next roll out "Tweet Reactions."
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