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E-40 gets into the food game, launches 'Goon with the Spoon' brand

E-40 is seen at his booth during Day 2 of the 35th Annual Nightclub & Bar Show and World Tea Expo at the Las Vegas Convention Center on June 29, 2021 in Las Vegas, Nevada.
E-40 is seen at his booth during Day 2 of the 35th Annual Nightclub & Bar Show and World Tea Expo at the Las Vegas Convention Center on June 29, 2021 in Las Vegas, Nevada.
David Becker/Getty Images for Nightclub & Bar Media Group

First, he came for your ears. Then, he came for your liquor cabinet.

Now, E-40's coming for your dinner plate.


The legendary Bay Area rapper, aka Earl Stevens, launched his "Goon with the Spoon" brand – a reference to his own lyrics on "Back in Business" and "I Get Down," as well as the handle of his food-focused Instagram account – this week, and he's selling a line of gourmet sausages in collaboration with Kinder's Meats.

The man who once rapped he could sell anything is now selling hot beef, mild beef, Philly cheesesteak chicken and teriyaki pineapple chicken sausages on Goon with the Spoon’s eponymous website.

There’s also, naturally, a mix-and-match option called, "Choices (Yum)."

Additionally listed on the website are "turf burritos," microwaveable green and red chile burritos inspired by the kind he and his friends would eat at 7-11 growing up in Vallejo. The website currently has none, but E-40 is planning on selling some starting Nov. 15.

The brand will later sell ice cream, skewers and pre-packaged meals, according to its website.

E-40 has sold alcoholic drinks through his own label for almost a decade, including bourbons, pre-mixed cocktails, tequilas and wines. In addition to selling items through "Goon with the Spoon," the hyphy pioneer said on the company’s website he also wants to write cookbooks, develop cooking shows and even open his own restaurants.

The 57-year-old, who has 26 solo studio albums to his name, is still performing, too. Last week, E-40, Too $hort, Ice Cube and Snoop Dogg released the music video for their Mt. Westmore supergroup's song, "Big Subwoofer."