The rising price of goods has price-conscious shoppers flocking to a new discount store in Santa Rosa.
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Falling Prices offers deals on excess merchandise from Target and Amazon and the prices continue to drop each day of the week.
"Start out on Tuesday and it's $6 everything the next day is gonna be $4 on Wednesday, $2 dollars on Thursday, a dollar on Friday," Samuel Pierce the Store Manager told KCBS Radio.
On Saturdays, if anything is left it is priced at 25 cents. The store sits at an old supermarket location with bins stretched out across the place with hundreds of people rifling through containers.
Items range from children's clothes, linens, to dog food but these kinds of discounts draws in the crowds.
"It is a little crazy. It is packed parking is packed but everyone is in a good mood," said shopper Denise Silveira.
According to North Bay Business Journal, they are an independent dealer of RL Liquidation who buys returned products unseen and then resells them.
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