Hollywood is at a standstill, with writers and actors now on strike, calling for better contracts and guarantees to health care, but many are wondering how this will impact what we watch as the strike drags on.
L.A.’s Afternoon News spoke to marketing and advertising expert Darrick Li about how the two strikes in Hollywood will impact entertainment in the near future.
One thing Li says we’re going to see more of is sports and reality television. However, Li says he thinks the strike’s impact on new media isn’t as bad as some are making it seem.
“I wouldn’t say it’s ultimately doom and gloom. I think there is definitely going to be a way that media companies and production studios adapt to these changing times,” he said.
A recent example he gave was the pandemic and how quickly top media companies had to change their game plan for how they release and create content.
“I think here we may see a shift in the type of content we’re going to get,” Li said. “Maybe a little bit more unscripted television and live sports.”
While TV companies can shift to more reality television and sports in lieu of the content that was there before, movie companies can’t do the same.
“There is a little bit of a different outcome for theatrical motion pictures than for TV,” Li said. “But again, when we think about the movie theater, that has changed in a post-pandemic world. There are a lot more of these streaming companies and these traditional TV networks that have found ways to get the movies… in our homes.”
Li says that, on average, one-third of all linear television is new every year. Now, due to the strikes, he says that percentage will drop, but he’s not sure how low it will go.
“[The pandemic] did impact the new to repeat ratio of linear TV content, and I think we’re going to see that heavily at risk [now] as this drags on a few more months into the late fall,” Li said.
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