Crushing on candy: Which Halloween treats do Americans love the most?

M&M'S World Las Vegas celebrates the opening of its new candy wall - the largest M&M'S candy wall in the world - as part of a larger full-store renovation project on December 13, 2013 in Las Vegas, Nevada.
M&M'S World Las Vegas celebrates the opening of its new candy wall - the largest M&M'S candy wall in the world - as part of a larger full-store renovation project on December 13, 2013 in Las Vegas, Nevada. Photo credit Isaac Brekken/Getty Images

Chocolate still reigns supreme during Halloween.

A survey by RetailMeNot asked 1,066 adults across the U.S. to list their favorite Halloween candies and the results were dominated by different types of chocolate.

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M&M’s narrowly took the top spot with 55% of the vote, just edging Reese’s which was named by 54% of survey-takers.

Those two candies were followed by more chocolates – Kit Kat (50%), Snickers (44%) and Twix (42%).

The most popular non-chocolate product were Skittles at 29%, which nudged past Candy Corn at 28%.

In addition, 48% of women said they preferred Hershey's bars - even though the chocolate didn’t finish as one of the top candies overall.

Other interesting data revealed by the survey showed than younger generations – Gen Z and Millennials – prefer lollipops over older generations – Gen X, Baby Boomers and Seniors.