Pulse of America: Rural Nevada, also known as the 'Armpit of America'

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In this special series, KCBS Radio's Jim Taylor is spending two weeks traversing the country to talk to voters ahead of one of the most divisive elections of our time.

Halfway between Elko and Winnemucca, Nevada is where you’ll find Battle Mountain, also known as the “armpit of America.”

The town got that nickname from a promotion that Old Spice ran two decades ago. While there was a festival back then commemorating the promotion, the nickname, unsurprisingly, is not very popular with the locals.

"Well, it’s been said," one resident reluctantly said of the nickname.

Battle Mountain is small with just a few thousand residents, a far cry from the glitz and glamour of Las Vegas, but he likes it that way. "I love this country, it’s wide open, I can go anywhere out of town in 30 minutes and I don’t see someone for two days."

Cowboy hats on display
Cowboy hats on display Photo credit Jim Taylor/KCBS Radio

He plans to vote for President Trump and deliver his ballot in person.

“I got a lot of questions about (mail in voting). I want to do it in person,” he said. “They’re already having trouble I guess with the mail in voting in Clark County, Las Vegas.”

About 1,300 ballots there have been rejected, mostly because of missing signatures or signatures that do not match, although voters can contact county auditors to resolve those issues.

With less than week to go until Election Day, Joe Biden is increasing his ad buys in Nevada to target the state’s sizable Latino population and his campaign is airing ads in Spanish, something that President Trump is not doing.

The next stop on this cross country trek: Reno.

Featured Image Photo Credit: Jim Taylor/KCBS Radio