California has reached a legal settlement with an Irvine company that marketed a "drinkable sunscreen."
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California Attorney General Rob Bonta announced on Wednesday a stipulated judgement with UVO, which claimed its "sun protectant" was "the first drinkable supplement to provide sun protection." UVO said its product offered as many as five hours of "sun protection from head to toe including your eyes."
Under the judgment, which a court is yet to approve, UVO must pay $42,500 to the state and provide written notice within 60 days of selling a dietary supplement or sun protectant.
"We know that one of the best ways to protect ourselves is to regularly apply sunscreen when we're out in the sun," Attorney General Bonta said in a release. "We may want a shortcut, but the truth of the matter is: There's no evidence that alternative sunscreen products like UVO's so-called 'drinkable sunscreen' provide protection."
Bonta said in the release that UVO stopped selling the product as California and attorneys general from Texas "and several other states" investigated the company. UVO can no longer advertise that its products can "diagnose, mitigate, treat, cure" or "prevent any disease" without approval from the U.S. Food and Drug Administration.
"You've got to wear your sunscreen, not drink it," Bonta said.
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