POTTSVILLE, Pa (Newsradio 1020 KDKA) - America’s oldest brewery is “raising the bar” with a brand new beer.
Yuengling will be launching “FLIGHT” a “new upscale light beer designed to elevate the drinking experience for consumers who want more from their beer,” in the second half of 2020.
FLIGHT has 2.6 grams of carbs, 95 calories, and 4.2 percent ABV.
“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today’s consumers,” said Jennifer Yuengling, Vice President of Operations and 6th generation family member, D.G. Yuengling & Son, Inc. “Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions. We have spent more than a year perfecting FLIGHT by Yuengling, taking the taste of this light beer to new heights, and can’t wait for our fans and light beer drinkers to try it.”
FLIGHT is described as a “crisp, easy-to-drink beer.”
The name FLIGHT comes from Yuengling’s longtime Eagle logo.
Yuengling will also have American professional soccer star Rose Lavelle and country singer Lauren Alaina as its brand ambassadors.