PA Attorney General taking on Meta over A.I. weight loss ads

Pennsylvania’s Attorney General is taking on Meta over what he calls deceptive, A.I.-generated weight-loss ads.

Attorney General Dave Sunday is leading a bipartisan coalition of 35 attorneys general urging Meta to crack down on deceptive weight-loss drug advertising on Facebook and Instagram.

The coalition says companies are using artificial intelligence to create misleading ads featuring fake before-and-after photos, false medical claims, and nonexistent spokespeople.

Many promotions involve non-FDA-approved GLP-1 drugs and promise rapid weight loss without disclosing risks or side effects.

The attorneys general are calling on Meta to enforce its advertising policies, ban AI-generated weight-loss ads, and restrict drug promotions to FDA-approved products, emphasizing that consumers deserve accurate and honest health information.

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