The People for the Ethical Treatment of Animals has an issue with the dairy industry and June’s National Dairy Month.
PETA has started a billboard campaign in Western Pennsylvania, urging people to ditch dairy cheese and consider the vegan cheese option.
The billboards are set up along the PA Cheese Guild cheese trail. That includes locations in Latrobe and Allison Park.
One is on Route 30, another on William Flynn Highway.
One billboard says “Face it! Her baby was taken away so you could eat cheese, Go vegan,” with a picture of a cow.
“Every animal is someone—not something—yet mother cows’ beloved calves are taken from them and their bodies are repeatedly ravaged, simply so humans can eat dairy cheese,” says PETA President Ingrid Newkirk. “The cheese trail is a path of pain, and PETA is pointing out not only its cruelty but also how easy it is to choose creamy vegan cheeses that leave cows in peace.”
Food processing and manufacturing is one of Pennsylvania’s top economic drivers.
Dairy is second in the nation with the number of dairy farms in the state and along with 52,000 jobs provides $14.7 billion in annual revenue, according to Pennsylvania’s state website.