Does size really matter when it comes to the flame-grilled Whopper from Burger King? A federal lawsuit claims the fast food giant has been selling smaller than advertised burgers for years.
Several customers are suing the company, saying they were tricked by marketing images that exaggerate the size of its burgers.
"Burger King advertises its burgers as large burgers compared to competitors and containing oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35% larger in size, and containing more than double the meat than the actual burger," the complaint states, according to FOX Business.
The lawsuit alleges deceptive trade practices, claiming that Burger King started to exaggerate the size of its burgers in ads beginning in 2017, CBS News reported. The lawsuit claims the size of the Whopper, in particular, grew larger in advertisements while the amount of beef and ingredients used in the burger never changed.
Other items that were allegedly "overstated" in the company's advertisements, according to the lawsuit, include the Impossible Whopper, the Big King, the Croisann'Wich and Bacon Double Cheeseburger, CBS reported.
The 26-page class-action complaint cites multiple YouTube users who specialize in food reviews and Twitter users who complained about their orders as witnesses, NBC News reported.
The lawsuit alleges that Burger King's "deceptive" ads are unfair and financially damaging to customers who otherwise wouldn't have purchased the smaller than advertised items.
In addition to monetary damages of at least $5 million and a jury trial, the lawsuit seeks to get Burger King to advertise their menu items in a way that reflects reality, Attorney James Kelly told FOX Business.
"We are ultimately seeking changes to the photos for the materially overstated menu items and fairness across the industry on the issue," he said.
Burger King has not commented on the lawsuit, which was filed March 28 in the U.S. District Court in Southern Florida.
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