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Personal branding for college students trying to lane their first job

Job search
Photo: Andrey Popov / iStock / Getty Images Plus

The job market is brutal right now, and recent college grads are feeling the full brunt of it. So What should current college students be doing right now, to set themselves apart and boost their job prospects? According to Vince Thompson, founder and CEO of the marketing agency Melt and author of "Building Brand YOU: How to Use Your College Experience to Find and Win Your First Job" - it's all about building your personal brand.