Granger Smith is launching the fall line of Yee Yee Apparel this Friday morning (September 18th) at 8am Pacific Time.
Inspired by the catch-phrase of Granger's alter-ego Earl Dibbles, Jr., and co-founded by Granger and his brothers Tyler and Parker, the new Yee Yee Apparel collection includes t-shirts, pullovers, ballcaps, and neck gaiters,
"July 10, 2011: That’s the day we said Yee Yee for the first time," recalls Granger in a press release. "I know that because I have the original file of the first-ever Earl Dibbles Jr. video right here on my phone. It was me and my two brothers, Tyler and Parker, just trying to make a funny video.
"I remember as it caught popularity. I remember we spent all of our savings just to trademark it. I remember as it changed from a video moment to lifestyle statement. That is a direct testament to y’all who supported it. As our lives have evolved; twisted and turned through ups and downs, “Yee Yee” has zeroed into focus how we sum it up today: Live It. Live Life To The Fullest."
"Every time you rock your Yee Yee Apparel, we hope it serves as inspiration to get outdoors," adds Granger's brother Parker, who also serves as the company's CEO. "To shoot your shot. To not just walk through life on autopilot, but to soak in every moment. To truly live it.".
Yee Yee Apparel has donated over $230,000 to charity, and for the fall launch, they've chosen to donate to Veteran Outdoors, an organization that honors wounded veterans by providing quality hunting, fishing and outdoor related activies.
The "Backroad Song" singer will drop his new album, Country Things, Vol. 1, next weekend, starting Friday, September 25th.