Longtime Tim McGraw fans will remember his first single, "What Room Is the Holiday In," from 1991, long before Facebook, Instagram, TikTok, etc. And with a thirty year career, that's just one of the changes he's seen in the music business!
"Social media I'm not crazy about, but that's part of what you have to do," he confesses in a statement from his label. "And it's been a learning art for me, and sometimes I enjoy it and sometimes I don't.
"I think really, the through line for me, through all of the madness and the changes and all those things, is knowing yourself as an artist," he continues. "Knowing who you are as an artist and knowing what you do well, and even more importantly, knowing what you don't do well, that's the consistency that you have. All the other stuff's gonna ebb and flow. Things are gonna change, the business models are gonna change, the types of music that people want to hear is gonna change. All those things are gonna change.
"But if you're consistent in who you are and you know yourself as an artist, you know what you do well, you know what you don't do well, and then you sort of pick up things that are happening along the way to stay relevant and stay on top of the ball, with having that core base of what you do as an artist, then I think that's all you can do, and then the chips are gonna fall where they're gonna fall.
"All those other things you learn as you go along, and I try to learn as much as I can about it, but basically, when it comes back to it it's about the music to me."
