Charli and Dixie D'Amelio quickly became social media stars with the help of their TikTok accounts. Now, their parents, Marc and Heidi D'Amelio, are launching a podcast to talk about raising kids in the spotlight.
Charli, 16, and Dixie, 18, are social media content creators who first rose to fame with their viral videos on TikTok. They have since become some of the most-watched faces of their generation. They've lent their faces to brands such as Hollister and Morphe. They have a combined social following of nearly 300 million followers.
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"Marc & Heidi: The Other D'Amelios," created by Ramble, a division of RADIO.COM's Cadence13, will take a look at how Marc, an entrepreneur, and Heidi, a former model and fitness trainer, have managed to raise kids in a social media world, their life before fame, and how they got there.
The podcast will also dive into the exciting adventures yet to come for the family - dubbed "the first family of TikTok" by The Guardian. Marc and Heidi hope to appeal to other parents raising children in a social media obsessed world.
“We are excited to be able to connect with and reach other parents with our new podcast with Ramble,” said Marc and Heidi D’Amelio. “Navigating and raising kids in a high-tech world is something we all can relate to, and we hope with honesty and some laughter we can come together and turn everyday family challenges into learning experiences that help us to grow and raise wonderful kids.”
“In their role both as parents to daughters and at the helm of the juggernaut that is the D'Amelio family, Marc and Heidi have a singular perspective and unparalleled experiences to share with fans and listeners around the world,” said Chris Corcoran, Chief Content Officer, Cadence13 and Ramble. “We couldn’t be more excited to have them join Charli and Dixie as part of the Ramble and Cadence13 family.”
The podcast, "Marc & Heidi: The Other D'Amelios," will launch on February 23 with new episodes dropping every Tuesday. Listen to the podcast on the RADIO.COM app.
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