ST. LOUIS (KMOX) -- His impact on the industry is immeasurable.
Now, Mike Shannon is paving the way for the next generation of sports journalists to establish prominent careers.
Shannon, the legendary broadcaster who recently retired after 50 years in the Cardinals radio booth, is partnering with the team and the St. Louis Press Club to present a scholarship in his name.
The Mike Shannon Scholarship Fund benefits journalism students pursuing a career in sports broadcast journalism or sports writing.
Shannon went to three World Series as an outfielder and third baseman for the Cardinals, winning titles in 1964 and 1967. In 1971, after his career was cut short due to nephritis, he worked in promotions and eventually moved into the broadcast booth to begin a radio career that would span five decades and part of a sixth. He was lauded for his knowledge of the game and genuine enthusiasm for great plays.
His weekend postgame show, "Live at Shannon's," generated from his restaurant and was a pioneer when it came to on-site, remote broadcasts with celebrities. There wasn't a big-name guest who wouldn't accept an invitation to sit down with Shannon inside his restaurant in downtown St. Louis, creating an atmosphere that could not be replicated in the market... or beyond.
The Mike Shannon Scholarship Fund is now online, with a deadline to submit applications on May 1. The application criteria is listed on St. Louis Press Club's website and applications also need to be submitted on the Club's website: stlpressclub.org. (The Mike Shannon Scholarship Fund is at the top of the home page.)
Additional questions should be directed to: 314-449-8029.