ST. LOUIS, MO (KMOX) - Despite a shrinking economy, podcast ad revenues were up significantly in 2020. U.S. podcast advertising revenues rose nearly 20 percent from 2019 to 2020.
A report from the Interactive Advertising Bureau and accounting firm Price Waterhouse Coopers, suggests the ability to place ads at the time a listener downloads a podcast gave companies more flexibility to change messaging quickly during the pandemic.
News is the top podcast genre (22%) for advertisers, Science quadrupled it's share (12%).
The researchers project ad revenues for podcasts will reach a milestone this year -- surpassing a billion dollars.
In the interest of transparency, KMOX parent company Audacy owns podcast networks Cadence 13 and Pineapple Street Studios and recently purchased podcast ad network Podcorn.
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