ST. LOUIS (KMOX) - Budweiser unveiled its TV spot for Super Bowl LIX in less than two weeks, with ad set to feature and bring back the iconic Clydesdale hitch, along with a starring appearance by a Clydesdale foal.
The commercial, titled "First Delivery" will illustrates Budweiser’s commitment to always deliver for its fans and brings to life the brand's iconic tagline, "This Bud’s For You."
The commercial will follows a young Clydesdale foal who yearns to join the iconic Clydesdale hitch on a beer delivery, but isn’t old enough just yet.
In the commercial, it shows as the Clydesdale hitch leaves the brewery, one of the kegs falls off the wagon. The foal notices it and starts to nudge the keg with his head and goes on a journey in pursuit of the hitch.
"With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way," said Kristina Punwani, Head of Marketing at Budweiser USA.
The foal journeys through the backcountry, taking shortcuts to catch up with the rest of the Clydesdales. As the hitch parks in front of the bar in town, the delivery driver starts to unload the wagon and notices the missing keg.
In that moment, we see the foal turn onto Main St., rolling the keg with sheer force and determination as his fellow Clydesdales and a few onlookers cheer him on.
The commercial was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin.
“First Delivery” is the 47th Super Bowl spot featuring the Budweiser Clydesdales, who have stood as a symbol of Anheuser-Busch’s tradition and heritage since 1933.
Anheuser-Busch says the Budweiser Clydesdales will be in New Orleans the week leading up to Super Bowl LIX, celebrating with locals and visitors alike in the community.