Some brands are gaining attention lately for their unusual social media presences.
RadioShack, for instance, has been the subject of attention for some of its more not-safe-for-work tweets, including lots of vulgar language and sexual topics.
the rumors that me and elon musk made out are completely false 🤣
— RadioShack 😈 (@RadioShack) July 25, 2022
Adam Rizzieri from the digital marketing firm Agency Partner Interactive told KMOX's Megan Lynch that after going through bankruptcy, RadioShack is in the hands of a new group.
"They're really appealing to I would say, internet culture," Rizzieri said. "If you think about this culture of keyboard warriors, people will make really strong statements online, but then in person or on the sidewalk, they'll be quite timid."
He said RadioShack is likely trying to use shock appeal to garner attention -- and it's been working.
"They've been able to boost traffic to their website tremendously. Engagement on their social accounts is up big time," he said. "And it's because of these really unrepeatable tweets coming from there."
He said that RadioShack used to have a diverse customer base -- but since most of its previous customers have moved on to Amazon or other online retailers, the former electronics giant is trying to target young people.
"Really, they're going after our kids, the gamer kids right now that, frankly, are quite profane online," he said. "And so far, the risks that they've been taking are paying off tremendously well. Things that you would never think of, and frankly, probably shouldn't think of, too."
Although, Rizzieri points out, the success the slightly salacious Twitter account has seen lately won't necessarily last.
"There might be a point where their customer now who is very receptive and responsive to a more profane message, will get a little bit more conservative over time," he said. "And it's kind of a natural thing, I think, for most people in general."
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