"People spend at most, 18 seconds on an email, or a story, or a piece of content that comes across their screen."
If you have a message you want to get out, how do you do it in just 18 seconds??? Axios Co-founder, CEO, and Chair Jim Vandehei has a strategy.
Axios keeps it brief, give you a main idea, and often bullet points of key details.
In the latest What the Media?!!? podcast, KMOX's Megan Lynch talks to him about the Axios philosophy of communication and the book Smart Brevity: The Power of Saying More with Less.
