ST. LOUIS, MO (KMOX) - Learning to analyze media messages regardless of who sends them could now be considered a 21st century survival skill. KMOX News wants to empower you to think critically about the messages you consume. That's why we've launched the KMOX Media Literacy Project.
A recent report revealed the average American is now consuming more than 11 hours of electronic mass media each day. The latest Total Audience Report from ratings firm Nielsen shows 88% of adults in the U.S. tune into radio for more than 12 hours a week. Apps or browsers on smartphones were used by 85% of U.S. adults weekly, who averaged about 20 hours.
KMOX Virtual Consumer Editor Megan Lynch is teaming up with Media Literacy expert Julie Smith, author of "Master the Media: How Teaching Media Literacy Can Save Our Plugged-In World". Be sure to check out their new podcast "What the Media?!!?" Click on the link below to listen to our first episode:
You can also find "What the Media?!!?" on your favorite podcast sources:
Plus listen for our Media Minute on KMOX Tuesday and Thursday mornings at 7:52 a.m. during Total Information AM with Debbie Monterrey and Tom Ackerman.
Through the "What the Media?!!?" podcast, the Media Minute, and other features, KMOX is exploring the impact that radio, TV, newspapers, social media, and other platforms for information and entertainment have on our world. Plus we'll give you tools, so that you can approach each message with scrutiny and seek the truth for yourself.
For all the time spent consuming information, a significant number of Americans lack trust in mass media to provide accurate information.
When it comes to social media, a Pew Research Center survey conducted in July 2020, found that 2/3 of Americans believe social media negatively impacts the country. Only one in ten Americans thought social media sites had a positive impact on society.
Here are just a few of the topics the KMOX Media Literacy Project will be exploring:
- What is Infosnacking?
- Why are memes such an effective form of communication?
- How do conspiracy theories thrive online?
- Who is fact-checking the fact checkers?
- How to spot a bot
- What's a deep fake?
- The impact of algorithms
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