BALLWIN, Mo. (KMOX) - Panera Bread, known locally as St. Louis Bread Co., has opened a new, first-of-its-kind location in St. Louis with enhanced digital, personalized options, and dual drive-thru access. It's located just 7.6 miles down the road from the company’s first café ever, the original St. Louis Bread Company.
The Panera next-generation bakery-café was designed to balance off-premise convenience with an elevated dine-in experience. It will have double drive-thru lanes, mobile ordering for dine-in guests and the bakery ovens will be in full view of guests.
“Our new bakery-cafe is designed with the best of what makes Panera unique – a warm, inviting environment that delights our guests, and the smell of freshly baked bread coupled with tech-enabled convenience,” said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. “We’re proud to launch this new design just outside of our hometown of St. Louis; in fact, we couldn’t think of a better place to showcase our vision for the future than the place where we started.”
Here are some of the new features in the "Next-Gen" cafe, that opened Thursday morning at 14646 Manchester Road:
Craft Bakery Experience – Each night and day, bakers in every Panera bake bread and bakery items fresh. Now, Panera is moving the bakery-cafe ovens to be in full view of the guests, so they can fully immerse themselves in the experience of baking happening throughout the day.
Dual-drive thru with dedicated Rapid Pick-Up® lane – The new concept features a double-lane drive thru, with one lane specifically for the brand’s signature Rapid Pick-Up service.
Enhanced Digital Experience – Already a leader in the digital guest experience, the new Panera concept will feature new digital innovations including contactless dine-in and delivery, updated ordering kiosks, automatic loyalty identification, and a fully digitized menu both in-cafe and in drive-thru.
Contactless Ordering – This new service will allow guests who choose a fully contactless experience to easily order their meal from their own phone for dine-in, Rapid Pick-up, drive-thru or delivery. Once the order is made, guests are notified via mobile notifications when their food is ready, minimalizing interaction with cashiers, kiosks, paper receipts or pagers.
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