ST. LOUIS, MO (KMOX) - Do you ever feel like companies are spying on you when you're online? A St. Louis tech firm claims it has the model for returning control of marketing data to the consumer.
"I think people are fed up with people stalking their data and showing them ads that feel like people are listening on your phone. People are sick of being stuck on Facebook for hours and hours and hours," explains Dr. Don Vaughn, Head of Product at Invisibly, a company launched by Jim McKelvey, the co-founder of Square. Click below to hear our full interview with Dr. Vaughn.
Invisibly commissioned a poll that confirmed most people don't like targeted marketing ads online.
Vaughn tells KMOX the solution they've come up with, is letting people commercialize their own browsing and social media data, and earn money from brands that want that information.
"All brands really want to know, it's not the weird, sneaky stuff that maybe the FBI wants to know, the brands just want to know, are you interested in my product?" Vaughn says.
Right now Vaughn says Invisibly is working to attract more people willing to give consent to share their data, for example their URL and social media feeds, so Invisibly can attract more brands to network. He says consumers are identified by cookie number for example and not personally identifiable information. The goal is to have companies adapt to using consumer-consented data.
A statement from Invisibly says the company currently anticipates people "can earn a few bucks a month", but hopes it will grow to a point in the next couple of years where someone might earn $1,000 a year.
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