Advertisers are getting ready for one of the biggest nights of the year for commercials, and this year, the trend for Super Bowl spots seems to center around healthier and female-focused messaging.
From body positivity to breast cancer awareness, several advertisers are pushing specific messaging with their Super Bowl commercials this year.
Among the companies looking to do so is Dove, which has a 30-second ad that highlights how body confidence can play a key role in preventing girls from playing sports in high school.
Similarly, the health startup Hims & Hers is running its first ever Super Bowl commercial in an ad that’s focused on spotlighting the nation’s obesity crisis.
Novartis, a major pharmaceutical company, has a celebrity heavy 60-second ad that will look to bring awareness to breast cancer.
The trend of health-centered messages is a shift from years past, as Super Bowl ads have often been focused on targeting young men, with ads often featuring video games, sports betting, and crypto investing.
Still, one trend remains the same, as 17 of the 59 Super Bowl advertisers are fast food, snacks, and alcohol brands. This includes several companies that often produce some of the more comedy focused ads, like Budweiser, Doritos, and Taco Bell.
The cost to advertise during the biggest game of the NFL, and possibly sports world, is only getting more expensive.
This year, Fox is hosting the Sunday spectacle and reports from CNBC share that all of its ad slots have been sold, with some selling for a record $8 million.