The fallout from the right-wing’s Bud Light boycott continues to spell trouble for beermaker Anheuser-Busch’s bottom line, and now one former insider says workers’ jobs could be at risk.
Former Anheuser-Busch president of operations Anson Frericks spoke with Fox Business Network about the fall from grace for what was for decades America’s top-selling beer and discussed how he thinks the company should have handled the boycott as well as what it could mean going forward.
He was particularly critical of current Anheuser-Busch CEO Brendan Whitworth, offering his take on how Whitworth should have responded to the negative publicity.
Frericks said Whitworth should have said, “We wouldn't do this again ‘cause we’ve lost billions of dollars of market cap. Our brands are down almost 30%, and all of a sudden we’re putting a lot of our suppliers at risk, and they’re laying off hundreds of people from jobs at some of their suppliers.”
“There’s going to be more employees at risk if we don’t find a CEO who can somehow address the situation, get those customers back that were always loyal to Bud Light and move this company forward,” Frericks added.
Bud Light has suffered over three months of negative word-of-mouth fueled by a conservative-led boycott of the beer after they partnered with transgender social media influencer Dylan Mulvaney for an online promotion.
The boycott has resulted in a massive dip in revenue and the end of Bud Light’s two-decade-plus streak of leading the nation in beer sales.
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