If you’ve been on a social media site that trades in memes at any point over the last few holiday seasons, you’ve likely seen one strain of meme that has become an annual tradition of sorts.
“You’ve heard of Elf on the Shelf. Now there’s [insert two wildly different things that happen to rhyme].”
The last bit is of course always shown in picture form, making it something of a game to guess the punch line.
Well someone at Hidden Valley – yes, the salad dressing company – has decided that it was time to make at least one particular version of this time-honored tradition marketable, and that they had just the product to do it.
Enter Ranch on a Branch.
“Sparked by the magic of the holidays, Ranch on a Branch was created to remind everyone to spread joy throughout the season,” reads a press release that accompanied the unveiling of the soft plush ranch dressing bottle made to hang on your Christmas tree or anyplace else you need a bit of tangy salad dressing in stuffie form.
The collectible set, released on November 14, also includes an illustrated storybook that relays the story of Ranchie, whose life’s mission is to become a real bottle of Hidden Valley Ranch, a goal he can achieve through perpetrating acts of kindness.
“Those who purchase the collectible are asked to help Ranchie become a real bottle of Hidden Valley Ranch by moving them to a new spot each day as a reminder to spread joy to the people (and animals) in their life,” the press release continues.
As part of the release, Hidden Valley is also donating $30,000 to Feeding America.
The set retails for $30 and includes a plush Ranchie, the storybook, a matching themed lounge set and a blanket. It is available at the Ranch Shop on Hidden Valley’s website.
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