Amidst memories of fonder times, catchy jingles, and high prices, Subway appears to be meeting fans in the middle, offering a value meal for all of its footlong sandwiches.
While the sandwiches won’t be the iconic $5, they also won’t be the $14 they were in some markets, as starting Aug. 26, the chain says that all footlongs will cost $6.99.
The move from Subway now puts it with other fast food chains like McDonald’s, Wendy’s, Burger King, Taco Bell, and more, who are looking to offer consumers a break and increase foot traffic that has steadily been declining in the industry.
The offer will only be available to sandwich lovers through Subway’s app or website with the code “699FL” and will run through Sept. 8.
Subway says that the deal will cover all 22 of its different sandwich varieties, and customers will be able to customize their subs however they like.
“Today’s diner is stretched more than ever, and too often that means a tradeoff on quality, variety or flavor to find an affordable meal,” Subway North America president Doug Fry said in a statement.
Since January 2020, the cost to eat out has risen 28%, far outpacing the overall inflation rate of 21% over the same period, government data has shown.
Now, consumers are making their voices heard with their wallets, opting to eat at home instead of visiting restaurants.
In response, restaurants have begun offering value deals, but retailers have also slashed prices, looking to retain the consumers who are shopping to dine instead of eating out.
Target, Walmart, and more have all launched value brands, cut prices, or offered promotions to inflation-weary consumers. For the bullseye, it seems to have worked, as it reported that its second-quarter sales rose for the first time in a year.