ST. LOUIS (KMOX) - Downtown St. Louis is looking to cash-in on the Blues playoff success.
"This is like 2019 all over again. I mean are you feeling it? It's absolutely exciting," said Explore St. Louis Chief Marketing Officer Brian Hall.
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Hall is excited about a second round playoff series, as the Blues take on the Colorado Avalanche, starting Tuesday night in Denver. The series comes to Enterprise Center, starting Saturday night.
"We estimate some $3 million worth of impact for every home Blues playoff game, from this point forward," Hall told KMOX News.
Hall said a lot of fans from around the region who normally might just drive home will spend the night at hotels after late-starting games.
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