For the second year, Lowe’s is calling upon consumers across the U.S. to #BuildThanks and show appreciation for military neighbors on Veterans Day with a simple gesture – adorning their doors with a blue wreath.
Seen as a universal symbol of welcome and celebration, wreaths adorn millions of front doors across America each year. Now, Lowe’s invites consumers to add one more important wreath to their seasonal celebrations by DIY-ing their own design with supplies from the Lowe’s Blue
Wreath Project collection.
“Veterans Day is more than just a day to us – it’s a moment in time where the entire country comes together to recognize and appreciate the work that our nation's military has put forth to protect our freedom,” said Joe McFarland, Lowe’s executive vice president of stores and a Gulf War and Desert Storm veteran who served six years in the U.S. Marine Corps.
Lowe’s will donate $1, up to $50,000, for every item purchased on its website from the collection between now and Nov. 11 to Building Homes for Heroes. Since 2020, Lowe’s has partnered with the nonprofit, supporting its mission of restoring hope to the nation’s injured veterans by gifting mortgage-free homes to veterans and their families and providing support on their road to recovery.
“This is an amazing tribute for our veterans who have served and sacrificed so much for all of us,” said Andy Pujol, founder and CEO of Building Homes for Heroes.
Year-round, Lowe’s supports military families through its everyday 10 percent military discount on eligible purchases, with no annual limit, for active-duty military personnel, veterans and their spouses, saving them nearly $1 billion each year. The company also employs nearly 26,000 associates from the military community, offers a military spouse transfer policy, differential pay for the National Guard and reserves, and provides workforce development opportunities.
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Lowe’s also offers veteran store parking for customers and sources products from military-friendly suppliers and veteran-owned businesses.
To learn more about Lowe’s every day, year-round support for the military community, visit here.
Reach Julia LeDoux at Julia@connectingvets.com.
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