Navy-Marine Corps Relief Society, Air Force Aid Society, Army Emergency Relief and Coast Guard Mutual Assistance will engage in a #Battle4BraggingRights for the second consecutive year on #GivingTuesday, Nov. 28.
The mission remains the same: secure essential funds to provide service members and their families with vital emergency relief, financial support and educational resources.
"Amidst the #GivingTuesday philanthropic spirit, we are challenging ourselves to add an exhilarating twist – a friendly competition among Military Aid Societies – to amplify the excitement of giving," said U.S. Marine Corps Lt. Gen. Robert R. Ruark, NMCRS's president and CEO.
The #Battle4BraggingRights will unfold across social media platforms on #GivingTuesday, where they can allocate their contributions to one of the four military aid societies. At the close, a victor will emerge.
"While the rivalry adds some flavor, the true winners remain our service members, veterans and their families," said Kristina McBride, AFAS's acting CEO. "Every contribution for #Battle4BraggingRights enables the continuation of vital programs and services for military personnel and veterans worldwide."
Within the organizations' circles, good-natured banter permeates, as staff and volunteers gear up for the friendly competition.
"In sparking inter-service competition, we're firing up our supporters to achieve remarkable success during #Battle4BraggingRights," said U.S. Coast Guard Rear Adm. Cari Thomas, CEO of CGMA. "We have full confidence that our loyal advocates will rally to make this endeavor triumphant."
Lockheed Martin will match every gift made during #Battle4BraggingRights on #GivingTuesday, up to a sum of $1 million.
"Our shared commitment to aiding our armed forces and their families underscores the significance of this gesture," said U.S. Army Lt. Gen. Raymond Mason, director of AER. "Thanks to Lockheed Martin's generous support, donors who give during #Battle4BraggingRights will have their impact and contribution and doubled."
To make a donation, and have it doubled for your favorite military aid society, be sure to visit here on Nov. 28.
Reach Julia LeDoux at Julia@connectingvets.com.