"I am honored to perform at the Dallas Cowboys halftime show and kick off The Salvation Army's Red Kettle Campaign," Goulding said. "With so many people in need, I believe it's our duty to help, and I encourage everyone to donate to The Salvation Army. The money they raise during the Red Kettle Campaign will change lives for the better all year long."
"Ellie Goulding's infectious energy and generous spirit is a perfect match to kick off the campaign," said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army. "We are so excited to have Ellie on our national stage for another incredible kickoff performance this year."
The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $142.7 million during the 2018 campaign.
"For more than two decades, the Dallas Cowboys have been walking alongside The Salvation Army and fighting for those in need," said Lt. Col. Ward Matthews, national spokesperson for The Salvation Army. "We are thankful for their continued support and look forward to a memorable kickoff performance from Ellie Goulding."
Previous performers of the halftime show include: Luke Bryan, Selena Gomez, Kenny Chesney, Keith Urban, Jonas Brothers, Kelly Clarkson, and Carrie Underwood.
The Cowboys and Buffalo Bills will kick off at 3:30 on CBS.