North Texas Event Planners Shift Business Plan To Kill Virus


An event planning company based in Carrollton has changed its business plan to try to slow the spread of COVID-19.

The company, now called PureBeam, uses ultraviolet light to kill germs on surfaces.

Co-founder Michael Bird says his company lost $2 million in business this spring when companies canceled events where he would have provided audio-visual services.

"It just happened. We were asking, 'What are we going to do?'," he says. "Our company, we do live shows and events. We do lighting, sound, cameras. We do all the technical aspects of production; we've been doing that for years. All of a sudden, we started hearing about things like flight restrictions and postponements."

Bird says a relative of his business partner had been installing equipment at hospitals for years and mentioned UVC lighting could kill germs on surfaces.

"That ultraviolet light kills bacteria, mold, viruses, all that stuff," he says. "It goes in, disrupts the DNA, just scatter-shoots it. It's dead. It can't reproduce."

Bird says hospitals have used UVC lights for decades, but they had never been brought to consumers. When his business started dropping, he says he was able to retrofit spotlights and other fixtures to start shining UVC lights to clean homes and offices.

"We can get our fellow Texans working again. We can help the mom-and-pop operation bring more people to their jujitsu gym or wherever because they know all the mats have been cleaned, and it's residue and chemical free," Bird says.

He says offices that have had a worker test positive have called for treatment. He also says he has been hearing from realtors who want a house treated before allowing visitors or closing a sale.

PureBeam lights are activated remotely. Bird says the company will place cards in areas being treated to show areas that have disinfected. He says PureBeam can clean a 2,000 square foot house in about an hour. A 2,000 square foot office with cubicles would take longer because of smaller "focus spots" that would need light shined directly on them.

Bird says crews place stickers that can identify whether an area has been hit with a UVC ray. He says they can then see if each sticker has reacted, and those that have not would receive another treatment.

More information is available at their website.