As the Stars and Mavericks prepare to open their 2023-24 seasons, their home, the American Airlines Center, has undergone the most significant upgrade in its 22-year history.
Execs from the Mavs and Stars introduced the crowning jewel of the renovation: a $10 million cutting-edge, super-high-resolution video board on Monday.
"I think this is incredible," said Cynt Marshall, CEO, Dallas Mavericks. "It is absolutely gorgeous. The fans are going to love this. I'm absolutely losing my mind."
In addition to the board, the AAC has had all 19,134 seats replaced with new ergonomically enhanced chairs.
"Mavericks fans expect and deserve a first-class experience and championship effort every time they walk into the American Airlines Center," Marshall said. "This impressive new video board and additional upgrades will prove awe-inspiring to every Mavericks fan entering AAC. We cannot wait to welcome our fans home and share these incredible enhancements."
The new board is 44 feet long, 31 feet wide, and 26 feet high. It's 30-percent bigger than the previous video board.
With a 360-degree display, and other screens nested on the underside of the board, everyone will be able to see the screens.
"Stars fans are at the heart of everything we do, and these upgrades will assure their time spent in American Airlines Center is second to none," said Brad Alberts, President and CEO, Dallas Stars. "We are incredibly excited these updates will deliver an unparalleled experience for our fans, elevating the energy at every Dallas Stars home game."
In all, there have been $20 million in enhancements made to the AAC.
"The largest upgrade in the history of American Airlines Center is nothing short of spectacular," said Dave Brown, Chief Operating Officer and General Manager of American Airlines Center. "The exhilaration surrounding the new video board, seats and additional amenities ensure AAC remains a hub of excitement, entertainment and unforgettable moments."
LISTEN on the Audacy App
Tell your Smart Speaker to "PLAY 1080 KRLD"
Sign Up to receive our KRLD Insider Newsletter for more news
Follow us on Facebook | Twitter | Instagram | YouTube