Dunkin' is testing what it's calling a "bucket drink" - a 48-ounce cold beverage option that's a full third of a gallon - at a location in Massachusetts, the chain's home state, before any broader rollout.
The oversized cup was introduced as a limited test after customers pushed for larger cold drink sizes at the popular coffee and donut chain. The test is currently underway at a single Massachusetts location, with no confirmed date yet for when or whether the format will expand to other markets.
At 48 ounces, the bucket drink dwarfs Dunkin's current largest size. For context, a standard large cold drink at Dunkin' runs 32 ounces — meaning the bucket option adds an entire extra pound of beverage. It's larger than a typical Slurpee, a Wendy's Frosty-ccino, and most supersized fast food drinks currently on the market.
The move reflects a broader trend in the quick-service restaurant industry toward increasingly large drink formats, driven in part by the explosive popularity of cold beverages - particularly iced coffee, cold brew, and energy drinks - among younger consumers. Cold drinks have become a critical revenue category for Dunkin', which has invested heavily in its iced beverage lineup in recent years as competition with Starbucks, Dutch Bros, and convenience store chains has intensified.
Dunkin' has not announced pricing for the bucket drink or specified which beverages will be available in the format during the test period. The chain also has not confirmed which specific Massachusetts location is participating in the trial.
Customer-driven product development has been a recurring strategy for Dunkin'. The chain regularly solicits feedback and has used social media engagement and sales data to shape menu decisions, including the addition and removal of drink sizes in the past.
Whether the bucket drink makes it to a national menu - or to a Dunkin' near you in Dallas - will depend on how the Massachusetts test performs.
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