One of the highly successful attractions during the World Cup comes right out of the heart of Downtown Dallas.
Dan Bradley, who owns the Bullzerk shirt company, is running the Central Pitch Pop Up Store inside the Adolphus Tower.
He says people come in and create their own jersey.
He says this is an opportunity to take advantage of making something that represents all of the 48 countries competing.
"We take for granted how many countries really don't have that much merch," Bradley said. "This is a phenomenal time for people to go 'Hey, I'm Scottish' or I'm whatever it may be."
Bradley says they made a point to make sure they had plenty of material representing all 48 teams.
He says Mexico is the top-selling team with the United States coming in right behind it.
He said the biggest scare was to make sure the designs they came up with would be appreciate by international travelers passing through Dallas to support their country.
