Hometown star Post Malone is performing the Dallas Cowboys’ Thanksgiving Day halftime show at AT&T Stadium on November 27, launching The Salvation Army’s annual Red Kettle Campaign.
The North Texas native and longtime Cowboys fan was announced as this year’s featured performer ahead of the nationally televised game.
The performance continues a decades-long Cowboys tradition of using the Thanksgiving spotlight to raise visibility and support for The Salvation Army’s holiday fundraising efforts.
The Red Kettle Campaign is one of the organization’s largest annual initiatives, helping provide food, shelter, and assistance for families across Texas and the nation. This year’s show is expected to draw millions of viewers, adding a major platform to the start of the giving season.