When the Dallas Cowboys open their season at home Sunday against Tampa Bay, some of the products sold at concessions stands will have been grown by students at Paul Quinn College. Legends Hospitality has worked with the college's "WE Over Me" farm since 2009.
"The purpose of the farm is to impact the food desert in South Dallas and provide local produce for them," says Harrison Coleman, the farm's manager.
Coleman says Legends buys as much produce as the farm can produce. The farm also donates 10-15% of its crops to community groups in southern Dallas.
Coleman says the partnership with Legends aims to encourage people to choose healthier food that is in-season.
"It lowers our food cost overall when we buy seasonally, the food is better, and it's cheaper," he says.
Coleman says the project also gives students practical experience.
"We're training students to learn about farming but also training them in work ethic in general, coming to work on time and being good stewards so when they graduate, they have work experience," he says, saying the program's corporate work program also provides a background in business. "They learn about inventory, marketing plans and brand development. As we increase our online presence, the students have been working on that as well, kind of the whole nine yards."
George Wasai, director of food and beverage for Legends Hospitality, is a Paul Quinn College graduate. Before last season, he launched a series of dishes at AT&T Stadium known as the "Plant-Based Touchdown" campaign:
Awesome Plant-Based Burger
A hearty Plant Based Burger served on a fresh brioche bun with lettuce, tomato, grilled onion and chipotle aioli.
Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.
Buffalo Chick’n Nachos
Blue corn tortilla chips topped with our all natural jalapeño jack queso and Sweet Earth’s plant-based chicken tossed in buffalo sauce finished off with pickled jalapeños.
Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.
Touchdown Tots
Crispy Tator Tots drizzled with our all-natural jalapeño jack cheese, guacamole, sour cream then topped with Sweet Earth’s plant-based chicken tossed in Cholula Sauce finished off with fresh pico de gallo and fresh lime.
Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.
Plant-Based Chicken Avocado Wrap
Crispy plant-based chicken, fresh avocados, crisp lettuce, topped with creamy ranch and wrapped in a soft tortilla.
Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.
Plant-Based Chopped Chicken Salad
Crisp lettuce and cucumbers, tomatoes, charred corn, plant-based crispy chicken, black beans topped with creamy herb dressing.
Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.
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