The heart behind the heat: How Rose Broussard and 'Off the Bone' are dealing with higher beef prices

Beef prices have gone up and Off The Bone is just one of many restaurants dealing with the price hikes
Off The Bone BBQ is located near the Dallas Police Station on Botham Jean Blvd Photo credit Russell Scott

In a state where barbecue is a religion, standing out requires more than just a good smoker—it requires a soul. At Off the Bone Barbeque in Dallas, that soul belongs to Rose Broussard and her husband, Dwight Harvey.

While Dallas has no shortage of legendary pits, these two have helped cultivate a their approach to the traditional Texas smokehouse. If you listen to Rose speak about their journey, you realize quickly that this isn’t just a business; it’s a decades-long love letter to the community.

From Passion Project to Neighborhood Staple

The story of Off the Bone is one of transition and tenacity. Rose and Dwight retired from corporate American, and after years of backyard practice, they launched their business. Their mission was clear from day one: take the rustic, comforting flavors of classic Texas BBQ and elevate them.

"We wanted to create an experience where the quality of the meat speaks for itself," Rose often notes. And speak it does. Their signature baby back ribs have become the stuff of local legend.

More Than Just Meat

What sets the Broussards apart is the attention to detail. In an industry where sides are often an afterthought, Rose ensures that their accompaniment game is just as strong as the main course. From their famous honey-spiced baked beans, and collard greens to the deep, soulful "Rose's Gourmet" coleslaw, every item on the menu carries a "chef-inspired" touch.

Beef Prices

In an era where many local BBQ spots are struggling under the weight of rising costs (as seen across the Texas landscape this year), Rose says they have had to raise prices some. She says profit margins on BBQ are much thinner and she adds, because of that, it is a tough time for new pitmasters to go into business. Off the Bone has navigated the challenges of the last few years by leaning into what they do best: high-quality ingredients and genuine hospitality.

A Dallas Legacy

As Dallas continues to grow and evolve, Off the Bone Barbeque stands as a testament to the power of family-owned excellence. Rose and Dwight haven't just built a restaurant; they’ve built a landmark. Just look around at all the pictures of celebrities who've come in to eat.

Whether you’re a lifelong Texan or a visitor looking for your first real taste of the Lone Star State, a trip to see Rose at Off the Bone is a reminder that the best food is always seasoned with a bit of heart.

Visit Them:

Location: 1734 S Botham Jean Blvd, Dallas, TX

Must-Try: The Pecan-Smoked Baby Back Ribs, and the Braised Green Beans

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Featured Image Photo Credit: Russell Scott