Where do those big cardboard cutout ads in grocery stores and gas stations come from? A Missouri author and motivational speaker answered this question when he decided to put his own up in a local gas station, documenting the prank on TikTok.
The Missouri man, Kyle Scheele, showed himself making the cardboard standee of himself, playing a pizza guitar, and advertising a meal that does not exist, in his viral TikTok video, which has now amassed 23.8 million views.
The "Kyle Scheele Meal" cutout was placed inside Scheele's local Kum & Go in Springfield, Missouri, and now the gas station chain is offering Scheele's meal for real.
Several other TikTok users who saw Scheele's video and knew of the gas station verified that the cardboard cut out was up by posting their own videos asking workers in the Kum & Go what the meal was.
The meal, first advertised as a prank, is now available for purchase in Kum & Go stores, according to Scheele, who said the profits will be donated to charity.
The meal will include a 12 oz. Red Bull and a pizza sandwich, "which is just two pieces of pizza smashed face-to-face," Scheele said, USA Today reported.
Those who want to try the meal will only have to cough up $5, and from now until Thanksgiving, the gas station chain will donate $2 of every meal, up to $10,000, to the charity No Kid Hungry. The donations are also going to be matched by Red Bull, according to Scheele.
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"In one week, we took this from a crazy idea to a real thing that's really going to help real people," Scheele said in an update on his TikTok account.
The video that reached millions also brought lines of fans to the Springfield gas station, all of who wanted to get a photo with the cutout.
One person reached out to Scheele and told him there was "a line of people here waiting to take selfies with your sign," News-Leader reported.
Red Bull and Kum & Go aren't the only brands to get in contact with Scheele either; as he said, Uno, Nerf, Adobe, and the Denver Nuggets have all asked to be a part of his ads.
"From the bottom of my heart, thank you guys for everything you've done this week," Scheele said. "Without this incredible groundswell of ridiculous, insane support, I don't think any of this would have happened."
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