Cyber Monday is drawing millions of shoppers across the country today as retailers roll out some of the year’s steepest online discounts on electronics, toys, clothing, and home goods.
The annual shopping day, now in its twentieth year, follows a busy Thanksgiving weekend and typically marks the largest single day of online sales in the United States.
The term “Cyber Monday” was introduced in 2005 by the National Retail Federation after analysts noticed a sharp jump in online shopping the Monday after Thanksgiving, when many consumers returned to work and logged on with faster internet connections. The branding quickly took hold, and the event has since grown into a major driver of holiday-season spending.
Retailers large and small are offering price cuts and limited-time promotions throughout the day, contributing to what economists expect to be a record-setting holiday shopping season. Analysts project total seasonal sales could surpass $250 billion this year, fueled by strong consumer demand and widespread digital promotions.
Online traffic and sales data for Cyber Monday will continue to develop through the evening as retailers tally purchases and shoppers take advantage of last-minute deals.
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