Blue Bell Creameries is introducing a new Honey Vanilla Ice Cream flavor as it prepares to launch a statewide tour offering free treats and giveaways.
The new flavor, described as sweet and smooth, arrives in stores beginning today and will be available in pint-size containers for a limited time.
“We are buzzing with excitement over the release of our first new flavor of the year,” said Carl Breed, Blue Bell vice president, sales & marketing. “Honey Vanilla is for those who love simple flavors done right. The rich, creamy ice cream texture blends perfectly with the honey’s mild sweetness. Honey vanilla was created to enjoy on its own, but it also pairs well with desserts like cookies, cakes and brownies.”
In addition to Honey Vanilla, fan-favorite Java Jolt is returning to stores this month. Java Jolt features Blue Bell Coffee Ice Cream combined with dark chocolate flavored chunks and a rich coffee fudge swirl. You can find it in the pint size while supplies last.
The Texas-based company will also kick off its Lone Star Scoop Tour on March 1 at Fireman’s Park in Brenham, following Washington County Little League’s opening ceremonies. The tour will make stops in San Antonio, Houston, Austin, Dallas, Lubbock, Laredo and other cities throughout the year.
At each stop, visitors can receive free hand-dipped Blue Bell ice cream, frozen snacks and merchandise while supplies last.
LISTEN on the Audacy App
Tell your Smart Speaker to "PLAY 1080 KRLD"
Sign Up to receive our KRLD Insider Newsletter for more news
Follow us on Facebook | Twitter | Instagram | YouTube